With vBeacons – it’s possible to pinpoint your customers with smartphones to receive relevant, customised communications. In conjunction with CRM information – content, offers and promotions can be delivered to your customers to ensure they are not another passer by.
In addition the information and analytics collected by in store movements allows you to make more informed decisions on:-
Shop layout and merchandising
Inventory and stock levels
Sales staff resources and training
Attribute on-line shoppers to a store or selection of stores
How does it work
"Up to 72% of consumers respond to calls to action in marketing messages they receive while they are physically within sight of the retailer"